Elite Board Members

Greg Russell

Senior Vice President, Vendor Relations

Greg Russell

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Greg Russell has over 20 years of industry experience. His career first began as a commercial salesman. Later, Greg graduated to Branch Manager/Owner and successfully opened green-field locations throughout his region.

In 2013, Greg joined his partners and opened Elite Roofing Supply. While the industry as a whole was experiencing consolidations, Greg realized customers wanted to buy from local companies whose managers were business owners themselves. In April 2013, Greg opened the San Jose, California branch. At the same time, he provided leadership to the overall business plan behind ERS. Since opening, Greg and his team have established a loyal customer base that appreciates buying from a company that cares about customers and understands to the challenges of small business ownership.

After opening the San Jose branch, Greg identified and attracted new partners in Pittsburg, CA (2016) and Stockton, CA (2017). From then on, he acted as leader of the Northern California entity until early 2018. That year, he progressed into his current corporate role, where he focuses on vendor negotiations/relations and partnership programs. In addition, Greg assists all ERS locations in optimizing purchasing efficiencies, attaining best valued partner lines, and project negotiations.

Given his extensive roofing experience, Greg is considered an industry legacy. As a matter of fact, Greg’s wife is a fellow roofing industry professional and both his parents are lifelong roofing industry executives, too! Greg and his wife currently live in Danville, CA with their three daughters.