New Regional Sales Person – Northern California

Dear Valued Customers:

Here at Elite Roofing Supply, we are very excited about the opportunities we are presented with during this new year of 2017.

One particular opportunity we have been fortunate enough to take advantage of is the addition of a key sales professional to our ERS team.

It is my pleasure to announce the addition of John Devito to ERS as our Regional Fluid Applied and Coating System Sales Specialist for Northern California. John will join the team on 1/9/17 and will cover areas of both ERS branches in No Cal, focusing on building and strengthening the fluid applied and coatings sales for No Cal. His primary role will be to cultivate his own customer base, but will also play a crucial role in assisting the other members of the No Cal sales team to provide value to all customers as well in the fluid applied and coatings arena.

John, a Vietnam Veteran with the U.S. Navy has decades of fluid applied roofing system experience. He spent several years as a roofing contractor in Guam before transitioning to the manufacturing side of roofing upon returning to the mainland. As the Hydrostop representative for No Cal, he singlehandedly built the market share for this high end coating system. Unlike any other rep, John’s contracting experience provided significant value to roofing contractors with his application expertise. Hydrostop, enduring multiple acquisitions, has most recently fallen under the GAF name, where John represented them as their Regional Fluid Specialist.

John’s extensive relationships with consultants, building owners and facility managers will no doubt provide unparalleled value to roofing contractors in terms of job leads and partnerships.

I’d like to welcome John to the ERS team and invite you to contact him at any time with your fluid applied roofing questions or needs.

John Devito
(925) 252-6222 (cell)

Best Regards,
Greg Russell
Elite Roofing Supply

ERS Featured in Roofing Contractor Magazine

Elite Roofing Supply and our two new locations in Phoenix, AZ and Pitsburg, CA were featured in a recent article in Roofing Contractor magazine. The full article is below, you can also read the article on their website.

Originally published in Roofing Contractor magazine.

Elite Roofing Supply Now Supplying Pittsburg & Phoenix Markets

In 2013, Elite Roofing Supply opened their first two facilities, located in San Jose, Calif. and Orange, Calif. Now the distributorship boasts five locations in addition to their corporate headquarters in Glendale, Ariz.

Elite Roofing Supply Phoenix Team

Founded during a time when roofing distributors across the nation were undergoing consolidation which led to four national distributors, the founders of Elite Roofing Supply saw the need for independent distributors. Founding partners Brian Torry, Greg Russell, Scott DeLine, and Sarah Weiss, decided to go against the trend. They felt customers would appreciate a distributor where the managers of every location are owners and therefore understand what it’s like to run a business. They were passionate that the person running a store should benefit from the stores success.

Torry, DeLine and Russell had been given a similar opportunity earlier in their careers and it was life altering for themselves and their families. Torry, CEO, explained, “In 1995, I was presented the opportunity to open a new store and have stock ownership and it was a life changing opportunity for myself and my family. Eventually that company sold to a private equity company and sold again to a national competitor. When confronted with what to do with the next phase of my life, I decided I wanted to help other hardworking people achieve their own American Dream.”

As business owners, the partners understand that time is money on a job site which is why they’ve hired a team of professionals with industry experience who have the product and operational knowledge needed to provide first class service to the roofing community. “People join our team because it is fun to work at Elite and they feel appreciated. Too often in bigger companies employees become a number on a spreadsheet. At Elite, every team member matters. Their families become an extension of our family. Customers feel that difference when talking to our delivery team, the person working the counter, or their salesperson. “ said Russell.

Elite Roofing Supply Pittsburg Team

What is next for Elite?  The group’s goals, according to Torry, are to “Build a healthy, entrepreneurial small business, with conservative and steady growth into new markets.” As we identify the right business partners, we will open more stores. At Elite it’s all about the people.

“We are passionate about building a sustainable business by listening to our customers and meeting their needs. It’s as simple as that. We all have families and know what it’s like to run a business and have employees whose livelihoods depend on your success. We understand the pressure our customers are under and want to make buying materials from us one of the easiest things they do,” Weiss said in reference to the partners shared vision.

DeLine described Elite’s involvement in the roofing community: “Competition is healthy and at Elite we are good stewards within the community. We are actively involved in our local roofing association and feel the industry is best served when all parties involved are profitable and thriving.”

For more information, visit

Elite Donates Car Insurance To Help Reunite Siblings After Mother’s Death on Christmas Day.

Elite Donates Car Insurance To Help Reunite Siblings After Mother’s Death on Christmas Day

The vehicle donation itself came from Caliber Collision-Claremont, part of the National Auto Body Council’s Recycled RidestTM, a nationwide community service program in which collision repair companies, insurers and others in the collision industry collaborate to repair and donate vehicles to families in need. Elite Roofing Supply was happy to contribute to this community effort, by covering two months of car insurance for the car recipient, Nigel Hensley.

The car donation will help Nigel and an older sister reunite with their younger siblings who have been separated since this past Christmas Day when their mother died after being set on fire by their father.

Since their mother’s death, due to lack of transportation, Nigel Hensley and his sister, Corrin, who has two young children of her own, have only seen their siblings who are in foster care a few times. They are determined to seek guardianship of their two brothers, ages 16 and 12. With the support of Pomona Housing Authority and Pomona Youth and Family Services, they have been able to secure housing, a first step in reuniting the siblings.

Elite Roofing Supply is grateful for the continued opportunity to help improve and strengthen local communities. We wish Nigel the best as he continues towards successfully reuniting with his family.

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