Meet Our Team

Corporate Team

 

Brian Torry

Brian Torry

CEO & Chairman of the Board

Brian Torry is currently the CEO & Chairman of the Board of Elite Roofing Supply. He spent the past 32 years in the wholesale building materials distribution business. During that time, Brian progressed from salesperson to branch manager to partner and VP of the Western Region for the 5th largest distributor in the United States.

Brian and his partners opened Elite Roofing Supply in April 2013 with a vision to build a sustainable independent distribution business in key markets, utilizing local distribution experts. Brian is responsible for managing the company’s relationship with manufacturers and for identifying future locations for the company’s growth strategy.

Brian attributes his success to surrounding himself with a strong team, hard work and thick skin. Brian is a native of Alexandria, Louisiana. He moved to Arizona shortly after graduating from high school. He attended college in Arizona, has 3 beautiful daughters and 3 grandchildren. He is the founding President of Arizona Roofing Industry Foundation, the charitable arm of the Arizona Roofing Contractors Association, which is responsible for generating funds for scholarships each year for relatives of Industry members. Brian is also an avid outdoorsman.

 

Rob Keen

President

Rob Keen has over 25 years’ experience serving the building, construction and remodeling industries, including senior management roles with multi-unit, multi-state roofing distributors. Rob has an intense appreciation for people and their contribution to creating successful organizations. He will be responsible for working with our partners and team, to manage the day-to-day operations of ERS, while helping drive the long term strategic growth and direction of the company.

Rob has a Bachelor of Science degree in accounting and finance from Lehigh University and an MBA from Washington University in St. Louis. He is married with two children and enjoys coaching, swimming and travel.

 

Sarah Weiss

Sarah Weiss

COO

Sarah Weiss was born and raised in the roofing industry. Her uncle runs a successful, family-run roofing company in Columbia, Missouri, which was started by her grandparents. Sarah’s father, Brian Torry, has spent his entire career in the roofing distribution business. While attending the Marshall School of Business at USC, Sarah emphasized in Distribution Management with the idea that one day she may enter the family business. Sarah joined Brian in the industry by opening ERS with fellow partners Greg Russell and Scott DeLine in early 2013.

Sarah is currently the COO for Elite Roofing Supply. She oversees the accounting functions of Elite Roofing Supply and is responsible for implementing her father’s company wide initiatives. Her team provides the Accounting, IT, HR and Marketing support for all Elite Roofing Supply branches. Sarah currently resides in Phoenix, Arizona with her husband, her son and two daughters. She is an active member of the community, serving on the Rosie’s House Board, the ARCA Membership Committee, as well as being highly involved with her children’s school in Central Phoenix.

 

 

Greg Russell

Greg Russell

Senior Vice President

Greg Russell has been in the roofing supply industry for over 15 years. He began his career as a commercial salesperson, but for the better part of his career, he has been a branch manager/owner and has successfully opened green-field locations throughout his region.

In 2013, Greg joined his partners and opened Elite Roofing Supply. While the industry as a whole was experiencing consolidations, Greg realized customers wanted to buy from local companies whose managers were business owners themselves. In April 2013, Greg opened the San Jose, California branch while also providing leadership to the overall business plan behind Elite Roofing Supply. Since opening, Greg and his team have established a loyal customer base that appreciates buying from a company who cares about their customers and can relate to the challenges of small business ownership.

Being a legacy in the roofing industry, Greg has been involved in his industry his entire life. Both of his parents are lifelong roofing industry executives. He currently lives in Danville, CA with his wife, who is also a roofing industry professional, and three daughters.

The Partners

 

Corona Store Team

 

Jill Miller

Jill Miller

Managing Partner

Jill Miller is a roofing industry veteran with over 30 years of experience and is the Managing Partner of the Corona store. Prior to joining Elite, Jill managed a highly successful distribution yard in the Norco/Corona market. Jill entered the roofing distribution industry over 30 years ago and worked her way up while learning every role within a distribution yard. As a result, Jill has a strong understanding of what it takes to be successful, develop loyal relationships with customers, and build a strong team.

When Jill entered the industry she joined a small, family-run distributor, which was eventually sold to a national company. In joining Elite she feels she is returning home to what made her fall in love with the industry 30 years ago.

Jill lives in Highland, CA with her husband and three sons. In her free time, she loves the beach, gardening, and hanging out with her family and friends. She is an avid racquetball player and can often be found at a baseball field cheering on one of her son’s teams.

The Team

The Corona Crew

Orange Store Team

Stephen B. Whipple

Stephen B. Whipple

Managing Partner, VP Sales – Southern California

In 2013, Steve Whipple and his partners opened the Southern California division of Elite Roofing Supply in Orange, CA. Steve oversees Elite’s sales strategy and growth for all of Southern California. Steve specializes in both Commercial and Residential roofing and is focused on growing Elite’s sales team in both Orange and Corona.

Steve has over 20 years of experience in roofing distribution. He has worked in various companies ranging from small, independent stores to nationally recognized chains. His entrepreneurial leadership style and years of experience in sales, marketing, and operations has helped him successfully identify opportunities for accelerated growth while maintaining a high level of integrity and respect in the industry. Steve understands all aspects of the business from manufacturing, to distribution, and operations. He knows and how all components work together to form a cohesive, profitable business.

Steve grew up in Arcadia, California. He graduated from California State University Long Beach with a degree in Human Resource Management. Steve and his wife have two children. He enjoys mountain biking, barbecuing and working in his yard.

The Team

Phoenix Store Team

 

 Grant Harsin

Managing Partner

Grant Harsin has joined our team as a Managing Partner at our Glendale, Arizona location. Grant has been in the distribution and building materials business for more than 20 years and has held many positions of leadership for some of the largest building material suppliers in the United States. He also was able to hone his leadership and team building skills while serving two tours in the US Army.

Grant’s strong business acumen combined with his commitment to customer service will be incredible assets to our company. He excels at forging strong teams that are as committed to excellence as he is, and is anxious to put his mark on the already successful team in Glendale, AZ.

Grant and his wife Teri both share a passion for Harley Davidson motorcycles and traveling the globe. They have stories of their adventures from all over the United States and abroad and are always anxious for the next ride.

 

Onnie Diaz

Partner, Vice President of Sales for Arizona

Onnie Diaz experience and passion for the roofing industry along with his entrepreneurial spirit made him a great fit to join the Elite team. Onnie will be responsible for the leadership of Elite’s sales team which consists of Mike Payne, George Smith, Junior Soto, and Minnie Robles. Onnie will also be focused on working with Managing Partner, Scott DeLine to grow Elite’s Commercial and Residential sales and locations throughout the state of Arizona.

Onnie is a well-known figure in the Arizona Roofing Community, an active member of ARCA and has been involved in all facets of the roofing industry for over 30 years. A summer job tearing off roofs at a roofing company planted the seed that resulted in Onnie partnering and building a roofing and sheet metal company in the late 90’s. In 2014, he decided to make the biggest change of his career and entered into the distribution side of the business to help support and service the professional roofing contractor. Having been on both sides of the business, Onnie understands the daily challenges contractors face and has the product and business knowledge to fully support them and help grow and improve their business.

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The Team

Pittsburg Store Team

Mark Elledge

Mark Elledge

Managing Partner, Vice President

Mark Elledge is highly recognized in the roofing and building materials industry throughout Northern California. He began his career in the building materials industry more than 32 years ago while attending college.

In 2010, Mark joined forces for the first time with Greg Russell and Brian Torry, managing a rapidly growing roofing distribution facility. Mark and his team quickly became one of the more successful and well respected distributors in the area.

Today, Mark and his team can be found at the Elite Roofing Supply location in Pittsburg, CA. He is now a Managing Partner with Elite, reconnecting with Greg and Brian, and thrilled to be part of this independent roofing distributor.

Mark lives in Fairfield, CA with his wife and two sons. He enjoys spending his free time with family and friends, watching soccer and baseball, playing golf, and traveling.

The Team

Elite Roofing Supply Pittsburg Team

San Jose Store Team

Greg Russell

Greg Russell

Managing Partner, Vice President

Greg Russell has been in the roofing supply industry for over 15 years. He began his career as a commercial salesperson, but for the better part of his career, he has been a branch manager/owner and has successfully opened green-field locations throughout his region.

In 2013, Greg joined his partners and opened Elite Roofing Supply. While the industry as a whole was experiencing consolidations, Greg realized customers wanted to buy from local companies whose managers were business owners themselves. In April 2013, Greg opened the San Jose, California branch while also providing leadership to the overall business plan behind Elite Roofing Supply. Since opening, Greg and his team have established a loyal customer base that appreciates buying from a company who cares about their customers and can relate to the challenges of small business ownership.

Being a legacy in the roofing industry, Greg has been involved in his industry his entire life. Both of his parents are lifelong roofing industry executives. He currently lives in Danville, CA with his wife, who is also a roofing industry professional, and three children.

The Team

San Jose CA Crew

Stockton Store Team

Jared Cobb

Jared Cobb

Managing Partner

Jared Cobb has been in the roofing industry for 13 years. He started as a contractor and then moved into the Roofing Supply Industry, where he took on progressive responsibility. Jared is the Managing Partner of our newest location in Stockton California.

Jared Graduated from UC Davis with a BA in Sociology while there on a D1 wrestling team. He has been married for 11 years and has 2 daughters, Avery 10 and Allie 7. Jared enjoys spending time with his family and watching his daughters play basketball and softball. Jared also enjoys camping.

The Team

  • Built by entrepreneurs with over 100 years in the building supply and roofing industry.
  • Corona, CA
    370 Meyer Circle #102
    Corona, CA 92879

    (951) 817-2559
    (951) 817-2549

    San Jose, CA
    215 E. Alma Ave.
    San Jose, CA 95112

    (408) 287-6002
    (408) 287-6113

  • Orange, CA
    1922 N. Main St.
    Orange, CA 92865

    (714) 279-9187
    (714) 283-2856

    Stockton, CA
    2775 Boeing Way
    Stockton, CA 95206

    (209) 636-0715
    (209) 636-0714

  • Phoenix, AZ
    5150 N Tom Murray Ave
    Glendale, AZ 85301

    (602) 688-7464
    (602) 688-7463

    Corporate Office
    5150 N Tom Murray Ave
    Glendale, AZ 85301

    (602) 396-2261
    (602) 419-2085

  • Pittsburg, CA
    2120 Piedmont Way
    Pittsburg, CA 94565

    (925) 473-1063
    (925) 432-2000